Welcome to Heroic Land - Press Release

Monday 12 October 2015

A SUCCESSFUL AND CREDIBLE PROJECT - LAUNCH OF DEVELOPMENT PHASE3
On Monday 12 October 2015, Natacha Bouchart, Chair of Calais Promotion, and the members of the HEROIC LAND Development Fund organised the screening of a 3D film symbolising the delivery of development phase 2 and setting out the mains elements of phase 3 of the Fund’s work.

HEROIC LAND – A SUCCESSFUL PROJECT SUPPORTED BY SECTOR PROFESSIONALS
The completion of phase 2 of the development project (detailed preliminary designs) culminated in the screening of a 3D film showing the detailed drawings approved by the Development Fund.
Available for consultation on HEROIC LAND’s website from today, the film gives an overview of the park and the spatial layout of its six original six “universes” and 32 attractions.
www.heroicland.com
Contacts and discussions with professionals over recent months have confirmed the relevance of the project. It has been warmly received by sector specialists, including a number of operators likely to be interested in operating HEROIC LAND.

HEROIC LAND – THE GROUNDWORK IS LAID
The announcement of the project at the start of the year led to the amendment of local planning regulations. A public enquiry has recently been completed and Calais City Council is due to vote on the proposed amendments in November.
As regards environmental concerns, an information document has been sent to the French National Commission for Public Debate (Commission Nationale de Débat Public, CNDP), an independent agency responsible for ensuring public participation in planning issues, and notices have been published in both national and regional newspapers in accordance with the provisions of section L 121-8 of the French Environment Code. At the end of this first phase, a second document will be forward to the Commission for analysis.
As far as access to the park is concerned, the necessary works – with the exception of the motorway junction (A26, operated by SANEF) – will be project managed by the Pale of Calais Urban Authority, which will be launching a call for tenders for the various preliminary studies.

FINAL DEVELOPMENT PHASE BEFORE THE BATON PASSES TO THE FUTURE HEROIC LAND OPERATING COMPANY
The Development Fund is now entering a new phase comprising the final stages of planning work, after which the project will be handed over to the future HEROIC LAND operating company.
 Finalisation of an agreement with a high-profile operator within the next few months
 Preparation of a funding round to leverage EUR 275 million of equity (1/3 investors) and borrowing (2/3 banks) from France and abroad. Following a call for tenders this element of the project has been awarded to ERNST & YOUNG.
 Two other invitations to tender have been launched for major regulatory stages:
o Preparation of the application for development permission (architectural services, car park design)
o Preparation of an impact study based on those already carried out for the Virval and La Turquerie Business Parks

For Natacha BOUCHART, “HEROIC LAND is confirming its potential as a well-conceived project which has won the support of sector professionals. Working together with the other members of the Development Fund, we are proud of what has already been achieved whilst remaining alert to the hurdles that await us before we cross the finish line. This is a big project for Calais. It is the No. 1 priority of the draft Regional Deal the Prime Minister has undertaken to put in place to provide economic support for the Pale of Calais, a region severely affected by the recent influx of migrants.

Contacts :
Calais Promotion
Marc Legrand
06 88 72 43 69
mlegrand@calaispromotion.com

Heroic Land
Jean-François Thibous
03 21 34 66 83
contact@heroicland.com